Strategy Before Tactics
Every business is different. You have your own unique set of challenges.
So the first thing we do is take stock. We delve down into what’s really going on and why you’re not getting the results you want.
You tell us your goals – where you want to be in the short, medium and longer term.
And only then do we start on a plan to get you from where you are to where you want to go.
Let’s look at this in more detail…
First we diagnose
“50% of my advertising is wasted. I just don’t know which 50%” – P.T. Barnum
Far too often we come across businesses wasting huge amounts of money on ineffective, untargeted advertising. Our goal is to make every marketing dollar count.
We start by evaluating where you’re at with respect to lead generation and conversion. What’s working and what isn’t. Where the leaks in your marketing and sales process are. i.e. If you’re getting lots of prospects expressing interest, but every few become clients, where the problems are.
Then we prescribe a solution
While your business is unique and faces its own set of challenges, certain fundamental principles apply in how you should market yourself.
We form collaborative partnerships with clients
No one knows your business better than you. The challenge is finding the most efficient way to let prospects know what’s special about your products or services. So we always start by working closely with you to get to the heart and soul of your business. Then it’s our job to package and deliver the benefits you bring to the marketplace.
Direct Response Model
Whether we're creating advertising, direct mail, or web based campaigns, we use measurable, direct response methods so you can track results and calculate your Return On Investment (ROI).
This way you have an accurate measure of what it costs to bring in a client and exactly how much budget to allocate over the various marketing activities so you meet your revenue and profit goals.
We want you to succeed.
We work with you on a personal level and give you the benefit of the lessons, principles, and techniques we've learned and successfully applied. You will implement time-tested, proven marketing methods that will make you a better marketer and/or salesperson.
Clients engage us in different ways
You can engage us on an on-going retainer basis where we work together in a marketing, business and sales coaching and consulting capacity.
- This means we comprehensively overhaul your marketing, sales and business growth strategies, create supporting marketing and sales collateral including White Papers, Case Studies, Testimonials, Sales Presentations, and multi-touch promotions.
- Some clients ask us to produce marketing collateral on a one off basis.
- And yet others simply want to access our strategic and tactical advice through our Coaching Program.
- Our range of expertise spans both on-line and off-line marketing and sales strategies.
And if you’re wondering if you have to be local to work with you, no you don’t. Modern communication technology has allowed us to work with clients all over Australia, Europe and the USA.
Our commitment to you
Our goal is to help you succeed. So we will bring all our resources, knowledge and experience to the table to help you grow your business.
However, we cannot do this alone.
If you’re to get maximum benefit from our collaboration, you must also commit to following our advice and implementing. Yes, there will be times when you feel the pressure of day to day activities hemming in. However, our role is to help you keep focused on the bigger picture, as well as help you manage the details.