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John Walker of RETIRE INVEST is a Certified Financial Planner in Sydney.
For a number of years, John has been an avid student of direct response marketing principles, and wanted to implement these in his business.
However, as in the case with most small business owners, there were never enough hours in the day to sit down quietly to strategize, implement and write the copy to be sent out to clients, prospects and joint venture partners.
John had been on our newsletter list for at least a couple of years, and enjoyed reading our articles. However, he never took action until he booked into a “1 Day Boost Your Business Seminar” we were running.
Subsequently he signed up for our Marketing Program. (John is a classic case of someone who takes action due to our "drip feed", "keep in touch" marketing approach)Read more: John Walker - Retire Invest
Kemppi Australia is a local subsidiary of a leading Finnish Welding Machine manufacturer. They’ve been in Australia for many years and enjoy an enviable reputation for innovation, quality and reliability.
However, facing greater competition from cheap Asian imports and a dwindling Australian manufacturing sector, Kemppi needed to ramp up its local marketing activities.
Part of this was to exhibit at National Manufacturing Week 2010 (NMW2010) in Sydney.
Perenso has been a world leader in sales force automation and CRM software since 1994.
Over 50% of the leading pharmaceutical supply organisations in Australia, rely on the Perenso system to run their sales business more efficiently.
Perenso forms an integral part of any organisation’s operation and not something taken on board lightly.
The Right Group is a leading Property Buyer’s Agency based in Sydney.
Having extensively helped one of the principals, Victor Kumar build up a Mortgage Broking business in 2005, he invited us to help him and his new business partner build up their Property Buyer’s agency.
The Right Group’s marketing revolved around running a property buyer’s education club which offered fortnightly seminars on various topics regarding property investment.
They knew that people in the club were prime prospects for their services, so wanted to do a number of things…
Optima Solutions sells merchandise protection systems to retailers in Australia.
They also have a range of physical security products that stop people stealing desktop and laptop computers.
John, the Managing Director, had decided to take out a booth at the Cebit Technology Show in Sydney.
Cebit has over 700+ exhibitors and attracts thousands of attendees every year and was an ideal opportunity for Optima to display its wares.
A major issue with a large exhibition is theft. With thousands of people streaming past every day, stuff walks! So if you don’t want to have to constantly keep one eye on your laptops while talking with prospects, some form of physical security is useful.
Given this, we realised that fellow exhibitors were actually a perfect target for their product, which is a security clamp for a desk top and/or lap top computer to protect against theft.
So it made absolute sense to promote these security devices to other exhibitors at the show, some of whom were large corporations John had unsuccessfully been trying to target.Read more: Optima Solutions - Trade Show Success