It always surprises me when I hear words to the effect – “It’s the silly season… No one does anything… business all shuts down… everyone’s going on holiday… and nothing happens till late January…”
So why are we busier than ever? Our last strategy and focus day for the year is on the 23rd December!
I believe it’s all about attitude. If you buy into the belief of everything shuts down (except retail which hopes to make all their money in the Christmas rush), then this is likely to be your reality.
However, we made the decision to be busy and consistently marketed ourselves coming up to December and it paid off.
And consistency is the key – 2 of the strategy sessions we did came from people who we’ve been in contact with us 6 years and almost 4 years before buying anything.
Just this morning I met with someone who’s been on our list since April 2007 – and this is the first time he’s made contact.
So if you’re not consistently getting the word out about your products and services, you’re missing out. After all even though it’s the silly season – people are still looking for solutions to their problems and if your material turns up at the right time, they’ll buy.
And if you’d like us to help you with effective, tailored methods of getting your phone to ring with qualified propects, give me a call on (02) 9499-7958.
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