Create a meme or elevator pitch
When someone asks you what you do, what comes out of your mouth needs to be a meme. So, what's a meme?
A marketing meme is a statement that always accomplishes four things: 
- It actively transfers specific information.
- It's immediately and obviously beneficial.
- It's self explanatory and ultra-simple.
- It's easy to replicate in someone's mind.
The generic form is something like:
I help (work with, assist, facilitate) ___________ (name the target market you want to work with) ____________ (name your solution.)
Mine is "I work with Business Owners who want a business rather than just another job. If your business won't run without you, you can't take holidays, and you're tied to it, you don't have a business, you just have another job, and you need to come and see me."
Some additional examples:
Chiropractor - "I assist people heal themselves without drugs."
Insurance - "I show people how to plan for a sound financial future while protecting themselves and their loved ones."
Dentist - "I provide healthy teeth and smiles with no pain."
Travel - "I assist people to recharge their batteries with the perfect holiday."
Problems can be great Memes
There can be one big problem when talking about your services in the form of a solution. People spend a lot more time thinking about their pain rather than solutions!
So, turn the meme around:
Chiropractor - "I assist people with nagging back problems that they've been putting up with, but just can't seem to get rid of, get back to better health."
Insurance - "I show people who are worried about how they will live when retired, put together a savings plan to ensure they are taken care of."
Tell people how to know if someone they are talking to would be a good prospect for you.
For example a chiropractor may say, "Anyone who has back or neck pain is a good prospect for me." A travel agent may say, "Anyone who looks stressed out, and says they need a holiday would be a good prospect for me."
Exercise: Create a meme for your business.
If you'd like to get some feedback on your meme, email it to me at This email address is being protected from spambots. You need JavaScript enabled to view it.
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