Collect Names, Email And Other Details From Your Customers so that you can keep in touch with them on a regular basis.
Wendy Evans in her book, "How to get New Business in 90 Days and keep it forever", talks about the 90 day rule in all customer interactions.
In short, you MUST keep in touch with your clients and prospects at least once every 90 days or risk losing them to the competition. And this is no matter how much they like you and value your services. 
So create a system to help you to keep in touch. It could be as simple as a diary (if you have only a few high value clients), or a contact management system that runs on your computer. If you'd like some suggestions as to what's out there, drop me a note.
Remember special dates such as birthdays, anniversaries etc., where you can send a quick hello, or even a gift to your clients. And let's face it, who doesn't want to feel special and appreciated?
Create a newsletter and send it out at least once a month. Once a week is even better! Give people valuable information and they'll think favourably of you. If don't have the time, skills or know what to write, give me a call and I'll help you outsource it.
Now you may be saying, "But I run a retail establishment - how can I collect the names of people who walk in?"
Easy - you ask! As your customers purchase, you get them to fill out a form with their details. Dick Smith Electronics did this for years and then sent you catalogues in the mail. I know I used to buy stuff from these catalogues - so they made more money.
In addition, get prospects to fill out a form in return for going into a draw for a monthly prize. You'd be amazed at how many names you could collect.
A fish shop in Perth collected over 1,100 names over a month by offering to give away $100 worth of fish. What did the fish cost them? Probably no more than $10-20.
What were the names worth? Well, their business is thriving in the face of stiff competition 100 metres down the road.
On slow nights they SMS their clients with special offers. Clients come flocking in.
You can do the same with faxes and emails.
The world is your oyster - but you've got to suck it!
In case you're struggling to find the best marketing strategies for your business, please drop me a line at This email address is being protected from spambots. You need JavaScript enabled to view it. or call me on +61 2 9499 7958.
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