NSW is heading for a state election on the 26th March.
And while many pundits (and the polls) would point to a forgone conclusion, a well run election campaign is excellent way of demonstrating marketing and salesmanship in action.
Let’s look at what we can learn and more importantly, how you can emulate the better aspects.
Like all marketing, election campaigns are all about two things.
Getting your voters (prospects) to know you exist and getting your core message out in simple, easy to digest, bite sized chunks. And then come polling day, getting them to vote (buy) from you.
And while many pundits (and the polls) would point to a forgone conclusion, a well run election campaign is excellent way of demonstrating marketing and salesmanship in action.
Let’s look at what we can learn and more importantly, how you can emulate the better aspects.
Like all marketing, election campaigns are all about two things.
Getting your voters (prospects) to know you exist and getting your core message out in simple, easy to digest, bite sized chunks. And then come polling day, getting them to vote (buy) from you.
The primary political parties are well oiled machines.
They have brand, image and core philosophies that they espouse.
And many voters buy on brand because they believe in the core philosophies. They’re not that concerned with the detail.
Die hard Labour, Liberal and Greens voters will never change brands – no matter what.
But that’s not where elections are won or lost.
Elections are won on swinging seats. Seats where not only the parties (brand/image), but individual candidates (salespeople on the ground) convince punters to vote for them.
It’s a far smaller segment of the population – think target audience and far easier to influence. (You know where they are, you know the specific issues in the area, so you can sell your solution.)
However, a marketing message takes time to build up. People need to be exposed to it in a variety of ways, over time.
And that’s where educational based direct response marketing and salesmanship comes in.
Swinging voters want information (education) so they can make an informed decision regarding parties and candidates.
They have specific problems they want solved – be it public transport, housing, education or hospitals. And they’re looking to see which party will do this.
So voters listen to policy announcements, promises and want specifics as to how you’ll help them.
But remember…
Successful marketing always involves constantly being in front of your prospects, delivering valuable information and value propositions. People take time to get to know you and build up trust.
And this is where opposition and minor parties often come unstuck.
They don’t communicate constantly and often don’t tell voters what their specific policies are and what they’ll do once in office.
So we don’t know what they stand for and how, “specifically” they’ll solve our problems until the very last minute. And then it’s often too late. They’re unknown entities and we have no “social proof” that they’ll be effective.
So why would we vote (buy) from them?
And could this be similar to your own marketing?
How consistent are you with getting your message out to your target audience? Do you articulate exactly how you solve your prospect’s problems? Do you furnish proof (testimonials, case-studies)?
And if not, it’s not your fault.
Most of us find it difficult to write about ourselves and articulate our message succinctly. It’s hard to get adequate distance and perspective, and even harder to see things from our client’s point of view.
At Revealed Resources we solve that problem for you.
We get into your mind and that of your market. We figure out what your market really wants from you, what problem they really want you to solve.
We then create specific marketing and sales messages that get them to respond – and start the buying process.
And it won’t cost you the earth.
Start with our special offer where we revamp an existing promotion (or create a new one), as well as enhance your profile on the business social networking site, linkedin.com.
You can get more information here.
Regards,
Rashid.
They have brand, image and core philosophies that they espouse.
And many voters buy on brand because they believe in the core philosophies. They’re not that concerned with the detail.
Die hard Labour, Liberal and Greens voters will never change brands – no matter what.
But that’s not where elections are won or lost.
Elections are won on swinging seats. Seats where not only the parties (brand/image), but individual candidates (salespeople on the ground) convince punters to vote for them.
It’s a far smaller segment of the population – think target audience and far easier to influence. (You know where they are, you know the specific issues in the area, so you can sell your solution.)
However, a marketing message takes time to build up. People need to be exposed to it in a variety of ways, over time.
And that’s where educational based direct response marketing and salesmanship comes in.
Swinging voters want information (education) so they can make an informed decision regarding parties and candidates.
They have specific problems they want solved – be it public transport, housing, education or hospitals. And they’re looking to see which party will do this.
So voters listen to policy announcements, promises and want specifics as to how you’ll help them.
But remember…
Successful marketing always involves constantly being in front of your prospects, delivering valuable information and value propositions. People take time to get to know you and build up trust.
And this is where opposition and minor parties often come unstuck.
They don’t communicate constantly and often don’t tell voters what their specific policies are and what they’ll do once in office.
So we don’t know what they stand for and how, “specifically” they’ll solve our problems until the very last minute. And then it’s often too late. They’re unknown entities and we have no “social proof” that they’ll be effective.
So why would we vote (buy) from them?
And could this be similar to your own marketing?
How consistent are you with getting your message out to your target audience? Do you articulate exactly how you solve your prospect’s problems? Do you furnish proof (testimonials, case-studies)?
And if not, it’s not your fault.
Most of us find it difficult to write about ourselves and articulate our message succinctly. It’s hard to get adequate distance and perspective, and even harder to see things from our client’s point of view.
At Revealed Resources we solve that problem for you.
We get into your mind and that of your market. We figure out what your market really wants from you, what problem they really want you to solve.
We then create specific marketing and sales messages that get them to respond – and start the buying process.
And it won’t cost you the earth.
Start with our special offer where we revamp an existing promotion (or create a new one), as well as enhance your profile on the business social networking site, linkedin.com.
You can get more information here.
Regards,
Rashid.
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