Imagine coming into the office and having the phone ringing with people wanting to do business with you.
What would your business and life be like if you could increase your profits by 10%, 20%, 30% without a lot of extra effort?
If I guaranteed I could increase your revenue with some simple steps would you listen?
You see, just about every business leaves money on the table. Money your clients would be happy to pay you if only they knew they could.
I'll explain this but first some background...
Every business has 3 primary ways of increasing revenue and growth.
Having worked with businesses in over 25 different industries, I've noticed that most people concentrate on finding more customers as the primary way to grow.
The whole focus is on getting new prospects in the door.
And while this is a very necessary part of business, it's not the whole story by a long shot.
More than one study suggests that it costs six times more to get a prospect to buy from you than it does to get an existing customer to purchase from you again, and that it's sixteen times easier to sell an existing customer than it is a new prospect.
So once they're in the door, why not sell them more - the classic "Would you like fries with that" comes to mind.
And then once they've experienced your service, why wouldn't you encourage them to come back again and again?
When you add it all up, for every 5% increase in customer retention, you'll generate a 30% to 45% increase in profitability over an 18 month period.
But sadly in most professional service businesses, this doesn't happen.
We don't try and up-sell our services - often through the mistaken belief that our customers wouldn't want whatever it was.
And we don't have programs in place to get them coming back for more.
Often this is because we don't believe we're in "sales" and want to be the "good guys" and be "professional".
However, this is not serving your customer. Your role is to present everything you can that will genuinely help them solve their issues and have them make the choice to take you up on the offer or not.
And if you don't tell them what you can do for them - they will often go elsewhere. And when you ask them why (once you've found out and it's too late), they'll say, "I didn't know you did that - why didn't you tell me".
I know... it's happened to me too.
So why does this happen?
The simple answer is a LACK OF A SYSTEM.
I'm willing to bet you don't have a SYSTEM for getting new business in the door consistently. And a SYSTEM for up-selling. And finally a SYSTEM for getting repeat business and referrals.
Having a system is like having a well oiled machine that helps you grow your business.
Not having a system could mean dropping the ball when it really counts.
And if this is the case and you'd like to change this, talk to us about our "3 Pillars To Growing Your Business System".
This is just some of what you'll take away and be ready to IMPLEMENT immediately...
- Three simple steps you can implement immediately that will have customers calling you. You'll attract people who are ready to do business now. You'll have a hands off screening process that will filter out the people who aren't ready to take action.
- How to cut through the clutter in your prospect's world so you can get your message through to them.
- How to quickly find the 20% of your clients who give you 80% of your business and grow them.
- Specific strategies that will have your customers wanting to "buy more" from you, more often.
- How to create a system to get high quality referrals.
- We live in an online world. You'll get an exact blueprint for getting your business on-line the right way so that you get tons of TARGETED QUALIFIED enquiries.
- How you can use the 'net to communicate with and grow your customer base.
- And much more...
And if you're wondering if this will work for you...
You may know Paul Resnik, a leading consultant in the Financial Advisory industry. This is what he says about our marketing system.
"The results from my Marketing System have been incredible - we have been using it for only 4 months and have grown our business by 37%, a great result given how the meltdown has affected our industry."
This is what a couple of other clients had to say...
"My head is still spinning with all the new ideas I'm about to implement in my business after attending your seminar" - Andrew Nobbs, Barton Design, Sydney.
"I appreciated the presentation and the passion you both have for what you do. I have certainly gained some insights and ideas into some strategies that would work for building my business. The Total Customer Value spreadsheet is a terrific tool." - David Ruthenberg, CFP, PATRON Financial Advice
And finally, this is from a client we helped grow his business from $3 Million to...
"Hi Guys, Hope you are well. We're well past the 11.5 million mark now and business is going quite well. Thanks for your help in achieving this milestone. I think the time we spent together was definitely the turning point for the company." Ken McInnes, MD, Heraeus Kulzer Australia Pty Ltd
So if you'd like to accelerate your growth drop me a line and book yourself in for an initial consultation (the first one is free so we can both decide if we like each other and I can help you).
I guarantee you'll receive proven strategies that will help your bottom line... so call me on +61-2-9499-7958 now.

Marketing