Here’s how you can get
an “unfair advantage” in your business for less than a cup of coffee a day

You know you have a winning business idea, but clients aren’t beating a path to your door.  When you do find a prospect, you’re so “focused” on converting them into a client, you scare them away!

You’re frustrated that stuff just isn’t happening fast enough and you wonder what’s wrong.

 Sound familiar?  You’re not alone.

Hello, 

My name is Rashid Kotwal and while I’d love to give you some spiel about how you could solve all your problems by attending another workshop or buying yet another product that promises you instant riches, this is just garbage and you and I both know it.

Getting prospects in the door and converting them into long term clients takes work and there are no shortcuts. 

As the saying goes, “experience in the best teacher”.  I’d like to add that it is often less painful to learn from someone else’s experience – in this case, mine!

In our years of being in business, we’ve made tons of mistakes, struggled to get clients in the door, struggled to convert them into long term business, been frustrated just when we thought things were fine, and doggedly hung on.

 How does this help you?

We’ve made countless mistakes in marketing, selling and keeping our clients.  We’ve spent thousands of dollars studying, going to seminars, trying things out.  If it looked vaguely like we could learn something, we invested in it.

We’ve made so many mistakes, we could write a book (well, we’ve written a course instead), and you can profit from it. 

MASA (marketing & sales) is a two and a half day workshop that is the phoenix born from our extensive, often fiery experience.

Let’s debunk some common myths about marketing and sales now… 

Myth 1 - Clients should beat a path to your door – after all you have a wonderful product, right?

The reality is they don’t know you exist!

It’s your job to get out there and tell them, but you either don’t know how, or you’re taking the wrong approach.

Myth 2 - Marketing is expensive 

In reality, nothing could be further from the truth.

By attending the MASA Marketing & Sales Workshop, I will take you by the hand and show you how masters like Jay Abraham, Joe Vitale and others create such amazing results for their clients, with the promotions paying for themselves. 

I will show you how to create the relationships that are so necessary before you can sell your product.  You will learn how to elicit your prospect’s real needs and deliver the appropriate solution. 

How can I do this? 

I’ve spent a lifetime learning.  I’ve invested years of effort and many, many thousands of dollars learning what to do and more importantly, what not to do.  I’ve made money, I’ve lost money, I’ve grown. 

I’ve studied with successful entrepreneurs like Jay Abraham, Corey Rudl, Joe Vitale and others.  I’ve undertaken extensive training and research in human behaviour and psychology. 

So what’s the point? 

You could spend all this time and all this money yourself, or you could come to the MASA course where I’ve synthesised years of trial and error, what works, what doesn’t work and packaged it up into bite sized chunks which you can immediately and directly apply to your business, making you more profit. 

What will you learn? 

For the first time, this workshop combines both Marketing and Sales strategies. 

You will learn: 

Proven strategies for marketing and selling on a shoe string. 

There are very effective, proven strategies that you can use to create an effective marketing campaign that will massively boost your sales and profit. 

 In addition you will discover: 

• How to position your business
  
  Who exactly is your market?  What do they want and why would they buy from you?  We all “think” we know what our market is and why they buy.  The reality is that all too often we’re wrong.
  
  You will learn techniques for determining how to glean this information about your clients and use it to dramatically increase your profits by giving them what they want.
   
• How to create your Unique Selling Proposition (USP)
  
  What distinguishes you from the pack?  Let’s face it, there are probably countless people out there doing what you do, so what makes you stand out from the crowd?
  
  Perception is everything!  We will individually workshop with you to determine what makes you unique in the eyes of your prospects and clients.
   
• How to create an elevator pitch
  
  You’ve suddenly bumped into that high level prospect you’ve really wanted to meet.  You have thirty seconds to get your message across and all you have is a confusing jumble in your mind as to what to say to grab their attention before the opportunity is lost forever.
  
  We will work on your pitch so that you have the best chance of getting your prospect to make that critical statement, “Tell me more”.
   
• How to package your offering
  
  Words, words, words.  Whether it’s a website or printed material there’s an art to effective writing that in the words of Claude Hopkins, (acknowledged as one of the greatest advertising gurus of the modern era), is “salesmanship in print”.
   
  • You will learn how to write headlines that get read and compel people to do business with you. It’s the most important single element of your sales copy – one that should continually be tested and improved - and you’ll write your own profit-pulling headlines anytime you need to. (You can increase your results up to 21 times more from this segment alone.)
     
  • How to craft an impossible-to-refuse offer. Most online marketers don’t realize that the offer is even more important than the sales copy, and I’ll show you how to put together the winning offer for your business.
     
  • How to use stories to add credibility, arouse curiosity, and keep your prospect reading that will boost your conversion rates and increase your visitor value.
     
• How to implement guarantees and risk reversal that will have clients flocking to you from your competition
  
  Let’s face it, we all want to feel safe in our purchases.  We will discuss strategies that you could apply to your specific business to give your clients “peace of mind”, without you losing your shirt in the process.
   
• How to build your strategic business “Parthenon.”
  
  There are only three ways to grow your business.  We will demonstrate the power of geometry in your business.
   
• How concentric circles, up-selling, back-end selling will make you more money than you dreamed of
  
  There’s gold in that customer list.  The old sales adage applies, “never stop selling till the client says no.”
  
  Most businesses stop with the first sale.  It costs around six times more to acquire a client than to add on sell to an existing one.  We will discuss specifically how to make more money from your existing clients boosting your profits.
   
• How joint ventures and promotions will multiply your business
  
  We are all clients of many businesses.  Given this, many other businesses will have clients who fall into our target market.  You will learn how to approach these businesses so that you can have access to their client lists short circuiting the costly random marketing approaches most people use.
   
• The ten most common mistakes in marketing and how to avoid them.
  
  Even seasoned marketeers often make some of these mistakes, and it costs them dearly.  Learn how to ensure that you get maximum bang for your marketing buck.
    
• How To Make Your Own Rules And Leave Your Competition In The Dust
  
  One of the most important “mindset” changes I’m going to teach you is how to start making your own rules about how the game of business gets played.
  
  It doesn’t matter how large or small your firm presently is -  we can work out a strategy to run rings around your foremost competitors. Together we can out-think, out-market, out-position, out-sell, out-promote, out-serve and out-manoeuvre everyone else in your market.  Really we can, I promise it to you.
   

Okay, you’ve got the prospect in the door, now what?

Have you ever found yourself fumbling for the next words, breaking out in a cold sweat when confronted by a prospect who isn’t a pushover?

You know what you should be saying and doing, but your body doesn’t seem to obey you?  You lose the sale and then proceed to roundly beat yourself up?

Sound familiar?

Selling is both an art and a science.  There is a huge difference between knowing what to do and knowing how to do it.

MASA is designed to teach you what to do and have you embody new behaviours, so that selling becomes natural and pleasurable.

You’ll discover: 

• How to build rapport
  
  We all like people who are like us.  As such, we want to do business with people we know, like and trust.
  
  You will learn how to very quickly develop rapport in any situation so that you can gain your client’s trust leading to them wanting to hear the rest of your presentation.
   
• How to elicit the real problem and hone in on it
  
  Have you ever had a salesperson blurt out ALL the features of a product to you?  Don’t you wish they’d shut up and let you think?  Maybe you felt confused with all the options, and just walked out?
  
  To be a successful salesperson, you must find out what problem your prospect is really trying to solve.  The old adage applies, “I want a hole in my plaster wall so I can hang my art, and I’m not interested in a drill that will go through six inch concrete.”
  
  Find the emotional “wants” and provide a solution that will solve this problem.
   
• How people filter information
  
  Everybody thinks in their own personal style.
  
  While psychologists would love to lump all of us into categories, this simply isn’t true of human beings.  How we respond is dependent on the context we find ourselves in at that time.
  
  Is your prospect currently motivated by something he wants, or something he wants to avoid?  Does he want a similar product, or something completely different, will he make the decision himself, or will he want to consult someone else, does he need to shop around before making a decision and coming back?  
  
  Understanding how your prospect thinks will allow you to sell to him in a way that makes him feel comfortable, leading to him wanting to “buy” from you.  After all, not many of us want to be “sold” to.
   
• How to sell the benefits of your product and inoculate against objections
  
  Think of a sale like fishing for Marlin with a 20 pound line.  If you pull too hard, the line will snap.  You have to move towards the fish rather than drag the fish towards you.  If done well, the fish doesn’t feel any pressure and wants to jump into the boat with you!
  
  Okay, so the last bit may be a bit fanciful, but you get the idea.
  
  By learning these methods, you will draw your client into the sale by having him "try" on your product or service before buying so that he feels really good about going ahead, now.
   
• How to handle objections
  
  When buying something, how often have you had a salesperson start an argument with you when you object to something, or even just give up?
  
  You may have been genuinely interested in what was on offer, and the salesperson took your objection as a personal affront.
  
  Clients object for many reasons and to be successful in the art of selling, you need to know why an objection is being voiced.
  
  There are many ways to handle objections elegantly.  Through demonstrations and role plays you will learn how to deal with objections like a pro.
   
• How to use metaphor and stories in persuasion
  
  We all love stories.  Most of the world’s best persuaders are great story tellers.  Stories bypass conscious resistance and allow you to touch a person’s emotional side, drawing them in, making your job as a salesperson easier.
   

• How to eliminate buyer’s remorse
  
  Ever bought something on the spur of the moment (or even if you’ve done some research), got home and wondered if you’d done the right thing?  It may be that the product didn’t quite meet your image of what it should have been, or you felt you should have done a “better deal” with the salesperson.
  
  Eliminating buyers remorse is a fundamental part of any sale ensuring your new client is going to be happy with the purchase, now and into the future.
  
  We will teach specific techniques to inoculate against any comeback.
   

• How to close the sale and ask for the order
  
  Many studies over the years have consistently demonstrated that only 3% of clients actually ask for the product.  This means that in 97% of cases, the salesperson must ask for the order in some way.  Strangely enough, the same studies have demonstrated that only around 14% of salespeople ever do ask.
  
  There must be an awful lot of frustrated salespeople as well as clients out there – I hope you’re not one of them.
  
  In the MASA workshop we will demonstrate different trial and final closing techniques so that you can lead your client to water and have him drink. 

BUT --- Be Forewarned!

If you’re not growth-minded, or don’t have a strong “prejudice” towards action and achievement, you might find this workshop very uncomfortable. 

But I am assuming that you are eager to put together a specific plan and then work it.  You really are eager and committed to take yourself and your business to the next or next or next levels. 

If I am wrong, then please don’t fill out the application form.  

If creating a successful marketing and sales machine that delivers windfall profits to you day and night is your idea of fun (I know it’s mine), and out-thinking and out-performing the competition is what makes your juices flow - we’re going to have so much profitable fun over the day together, you’ll be amazed how fast time will fly by (and your bank account will swell). 

As an added benefit, you will have the opportunity to form a mastermind group to continually inject new ideas on how to take your profitable business even further. 

The process is certainly demanding and absolutely illuminating.  For your commitment you’ll be handsomely rewarded many times over.  But only if you act fast! 

To ensure that we can workshop your specific business marketing and sales issues, we limit the day to six participants. 

Your investment of $1250 covers a full manual, lots of food (morning, afternoon, between and home cooked lunch), not to mention lots of fun and learning.
 

Here's what some others have said

Need a sample?  Listen to me online

Click here to listen to a 30 minute sample of a marketing seminar I delivered recently

When's it on?

We run this course on a regular basis.

Call me for future dates.

What are you waiting for?

Call me now on (02) 9499-7958 and find out how you can take your marketing and sales to another level.