Practical Tips

When is a cold call not a
cold call? Answer: When
it’s hot, of course.
Now this may sound quite
silly, so let me set the
stage. The vast majority of
people I come across, who
need to prospect for new
clients, hate cold calling.
After all, how many of you
like receiving unsolicited
calls? Don’t your
hackles rise when the latest
Telecom provider calls from
India and drones on. How
about the Time Share
people -

It never ceases to amaze me just how many people who’ve been on our marketing lists will call at some point.
And the common theme is, "We keep getting your stuff - and quite often we’d just delete it. But then one day, there was something that just hit the spot and we thought we’d call […]

I just love watching people change! A client of ours runs a large podiatry
practice. He’s been struggling for years trying to get his staff to
take personal responsibility in their jobs, stop the bitching and gossip, and
get through the work on time. And it’s not to say that he was
squeaky clean either. He’s the first to admit (and it takes a lot of
guts to do this if you’re the person in charge), that he was a major
part of the problem. He wasn’t very organised, didn’t
communicate well with his staff and was tired of the constant struggle. He
had a