You’re not emotional - are you?
Posted in Main on July 24th, 2006 No Comments »
We are all emotional, often irrational creatures. Yes, even you! 
We will go out of our way to get something we want, no matter whether it makes rational sense
or not. How does this relate to marketing and sales? Here are a couple of common examples… To get more market share in Australia, the two largest grocery
chains, Woolworths and Coles Myer got into the petrol discounting business. In short, you buy over $30 worth from either chain in one transaction and you can
get 4 cents a litre off your petrol bill at participating gas stations. Sounds like a lot, doesn’t