Posted in Main on June 30th, 2006 No Comments »
When is a free trial not a free trial? One of our clients, Ian is a stock trader (and might I add a very good one). Ian has been working the stock market for a
number of years and has an enviable portfolio which he’s build up through years of learning, experience and dare I say it experiencing failure. (You often
learn more from what you lose than what you gain.) So how does this relate to free trials? Well, a few weeks ago, Ian decided to try out a stock trading program
which claimed, “Who Else Wants To Find Out In Advance When Stocks Will Turn And How Far
Posted in Main on June 22nd, 2006 No Comments »
This marketing stuff works! Some of you may recall my recent newsletter on “The BEST promotion we’ve ever done”. I thought I’d flesh out some
of the details - so that you can emulate what we did and get more clients through your door (assuming you want some…)
The marketing approach we took is called Direct Response Marketing. Direct Response because it asks the recipient to take some form of action. Don’t
you wonder about generic advertisements that promote a brand - but never actually ask you to call and buy? People want to be led. On some level we all want
to be taken by the hand and
Posted in Main on June 2nd, 2006 No Comments »
Could this one thing stop you from being successful? People are complex. We all have our own values and beliefs - some of which serve us and some of which
don’t. We all have a voice inside our heads - which can for some of us be wonderfully soothing and encouraging, and for others the voice of dread. Let’s take
the latter for a second… No matter what you do, the voice whispers or rants in your head telling you that you’ve stuffed up again, you’re a loser and nothing you
do is EVER any good. Really encouraging isn’t it? You really feel like