Practical Tips

How To Make 2006 Your Best Year Ever! It’s hard to believe how fast the year has gone. It feels like only yesterday that Barbara and I were celebrating last new
year’s eve watching the fireworks out over Sydney Harbour. Have you ever noticed that as you get older, time seems to speed up? You started the year with all
those high hopes. You were going to get this done, or that done. Then the year just seemed to slip by and you wonder what happened? If this has happened to
you, take heart. You’re not alone. The end of year is traditionally a time when people reflect.

If you”re in business and you”re trying to grow your customer base you”ve probably been exposed to books and courses along the lines of… “How to sell anything
to anyone”, or “7 Steps To Easy Persuasion”… How often have you seen some sort of headline like this? You know the type - spruiking some “simple” method or
the other that’s going to make you a master salesperson or persuader. Come on, be honest, don’t your scepticism filters kick in? So why do people selling books and
courses still tout this rubbish? There are two possible answers - One is it still works - we all want a free

Lessons in Marketing Following up our last article on “People don’t buy what they NEED, they only buy what they WANT, when THEY are READY to buy it.” I’d
like to make a couple of points… First: People buy on the basis of self interest. Always! Second: A person’s self interest can be quite different to the organisation’s.
Let me explain… In a small business the self interest of the owner is going to be the same as the business. What’s good for the owner is naturally going to be good
for the business. The person is the business. Contrast this with a large organisation.