Practical Tips

The Parable of the Indifferent Customer Let me ask you a question. Are you losing customers without even knowing about it? Do you chug along, day to day, and
suddenly wonder where Fred went and realise you haven’t seen him for months or even years? One of the biggest reasons clients take their business elsewhere is
that they feel you don’t value them as clients and that you’re indifferent to their needs. I’d like to share a couple of recent experiences that illustrate the point. Let’s
start with the not so exceptional… Recently we were at a major event where the speaker was excellent. During the weekend we decided to

It’s not often I meet someone with utter, single minded determination. Determination that gets results.
So it was refreshing when I met Alan Weiss, the founder of Aussiedivorce.com.au.
We met through a twisted and winding networking connection which is a story all unto itself (and for another day).

If you’re in the sales and persuasion business (and who isn”t) have some sad news for you.
You see, we’ve all been sold a lemon when we were taught that “create a better mousetrap and people will beat a path to your door”.
It’s staggering just how often I’ve come across people who’ve come up with “the […]