Practical Tips

Are you a zombie hunter? by Rashid Kotwal, Revealed Resources I can hear you asking, “What’s a zombie hunter and how does this relate to me?” Let’s spend a
second defining zombie. A zombie is that mythical figure of the walking un-dead. It relates to you, as a lot of your customers may well be defined as zombies. Here’s
the scenario: When people first go into business, there is a direct tendency to grab anyone who breathes and define them as a customer. You are so eager to “get”
a client, that almost anyone who will pay will do. As a direct result, you end up with a